STRIVEN
Brand Resources
ASSETS
Logos, colors, and video backgrounds ˅
MEDIA KITS
Press, Partner, and Internal Media Kits ˅
TEMPLATES
Slide Deck, Letterhead, and more ˅
The Striven Logo
BRAND COLORS
The Striven Logo
The main four colors of the Striven diamond icon.
Dark Blue
HEX: #094f89
RGB: 9,79,137
CMYK: 99,76,20,5
Mid Blue
HEX: #356b8d
RGB: 53,107,141
CMYK: 84,53,28,6
Green
HEX: #6fc069
RGB: 111,192,105
CMYK: 59,0,78,0
Light Blue
HEX: #8cd1cf
RGB: 140,209,207
CMYK: 44,0,21,0
Additional Colors
Acceptable secondary and tertiary colors for the Striven brand, including for the Takeoff blog.
Gray
HEX: #5b5b5b
RGB: 91,91,91
CMYK: 62,54,53,27
Orange
HEX: #e69019
RGB: 230,144,25
CMYK: 8,50,100,0
Dark Mid Blue

HEX: #375b72
RGB: 55,91,114
CMYK: 83,58,39,18
Dark Gray Blue

HEX: #9aafaa
RGB: 154,175,170
CMYK: 42,22,31,0
Video Backgrounds
Google Meet Background Setup Instructions
- Enter a Google Meeting
- Click the three dots next to “End Call”
- Click “Apply Visual Effects”
- Upload the Striven background image

Media Kits
Press Kit
Best for the press and anyone who wants to get to know us better. Learn more about Striven, gain access to recent articles and awards, and use our logo in your publication. Below, you’ll also find a link to our most recent success stories.
Partner Kit
A great resource for our Partners, this kit includes logos, icons, badges, and preselected digital artwork for use on your website. For additional resources, see our document templates section below.