The 15 Best CRM Software Solutions of 2024
Every business, regardless of its size or industry, can significantly benefit from implementing a CRM (Customer Relationship Management) system. CRM software is irreplaceable for managing interactions with current and potential customers, streamlining processes, and improving profitability.
By centralizing customer information, CRM tools enable businesses to track interactions, manage relationships, and analyze customer data. This leads to a deeper understanding of customer needs and behavior, allowing for more targeted marketing strategies, improved customer service, and ultimately, enhanced customer satisfaction. CRM systems not only help in retaining existing customers but also in acquiring new ones by efficiently managing leads and sales processes.
When it comes to finding the right CRM software solution for your business, here are some features that you should look for:
Contact Management
Sales Management
Marketing Automation
Customer Support
Workflow Automation
Reporting & Analytics
Email Integration
Social Media Management
Mobile Accessibility
Document Management
Customization & Scalability
Third-Party Integration
For a lot of small and growing businesses, it’s not always easy to find the right CRM software. With so many choices out there, it can be hard to know which CRM and sales management software solution really fits the unique needs of your business.
Don’t worry, there’s good news—finding the right CRM and lead management software for your business has never been easier.
We’re here to help. Our software experts have compiled a comprehensive breakdown of The 15 Best CRM Software Solutions of 2024.
*Note: Our CRM software reviews are for informational purposes only. We encourage you to perform research and demo systems to achieve the most comprehensive comparison.
1. Striven
Striven is an all-in-one ERP/CRM business management software solution built with small to mid-market businesses in mind. Our sophisticated software combines CRM, project management, collaboration tools, accounting, HR, operations, inventory management, (and so much more) into a single, easy-to-use interface. Striven is an infinitely capable software solution that supports every type of employee within your company.
Highlights:
- Detailed financial and productivity reports generated in seconds
- Scheduling & dispatch route planning capabilities
- Project, task, and time management w/ interactive calendars
- Customer and vendor portals
- Project and task management
- Customizable dashboards for each client
- Full accounting functionality
- Full CRM dashboard
What Sets It Apart: Striven’s expert team of business analysts personally see to your success. From training and onboarding, technical support, and business-specific customizations, our US-based Striven Support Team is available 24/7. On top of that, Striven’s automation capabilities allow you to work more efficiently.
Pricing: Free trial and custom demo, packages begin at $35/user.
More info: Striven Earns Numerous Awards For Q4 2023
2. Monday Sales CRM
Monday Sales CRM management software lets you close more deals by automating repetitive sales tasks. Automatically capture and assign leads to reps, set reminders for upcoming activities, get notified when a lead opens an email and more.
Highlights:
- Automated lead management software
- Access your CRM software anywhere, anytime
- No-code automations
What Sets It Apart: Writing emails is easier and faster with AI-assisted email composition.
Pricing: From $10 /seat/month
3. Salesforce CRM
A leader in CRM and sales management software, at a premium price, Salesforce CRM helps unite your teams around your customers, get actionable insights from data, attract prospects, manage leads, and retain loyal customers.
Highlights:
- Strong workflow automation and lead management software
- Large third-party app marketplace
- Revenue Lifecycle Management
What Sets It Apart: Features AI-powered tools like Einstein Copilot for natural language queries and app creation.
Pricing: Contact for pricing
4. Freshsales
Freshsales CRM management software to grow your pipeline, with powerful lead management. Boost conversions, and power productivity with our AI-powered, easy-to-use sales CRM management software. Simplify selling and grow your revenue with productivity, collaboration, and insights.
Highlights:
- Freddy AI assistant
- Kanban view
- Freshbots session packs
What Sets It Apart: Offers a free plan for up to three users.
Pricing: From $0 – $65 /user/month
5. Zoho CRM
With Zoho CRM management software, you can harness the power of omni-channel presence, segmentation, KPIs, predictive intelligence, and more to deliver personalized experiences that breed customer loyalty. Additionally, drive more sales with our effective lead management system.
Highlights:
- Smart web forms for lead generation
- Scan business cards on the go
- Automate your workflows and processes
What Sets It Apart: Make informed decisions with agility using Zoho CRM’s advanced analytics tools.
Pricing: Contact for pricing
6. Quickbase
Quickbase CRM and sales management software is a “low-code” solution, requiring some coding knowledge but offering flexibility and adaptability to changing business needs.
Highlights:
- Quickbase AI for better lead management
- Run your most complex projects
- Manage, track, and allocate resources
What Sets It Apart: Now available in beta for existing Quickbase users.
Pricing: From $35 /user/month (***minimum of 20 users)
7. Pipedrive
Pipedrive sales management software is excellent for enhancing the customer journey and customer experience, generating new business, and reducing overall costs. Pipedrive lets you track your sales pipeline, manage leads, and automate your entire sales process in one place so you can focus on selling.
Highlights:
- Sales lead management software
- Stay organized with dashboards
- Personalized onboarding
What Sets It Apart: Easy access to relevant data lets you identify potential customers, nurture leads, close deals and improve the customer experience.
Pricing: From $14.90 to $64.99 /user/month
8. Microsoft Dynamics 365 Sales
Microsoft Dynamics 365 Sales combines components of customer relationship management (CRM) and enterprise resource planning (ERP), along with productivity applications and artificial intelligence tools.
Highlights:
- AI-based scoring models, opportunity summaries, and data visualizations.
- Predict revenue and track performance against goals with forecasts and charts.
- Summarize emails and meetings and generate customer-specific emails
What Sets It Apart: Minimize app-switching with automatic updates in Microsoft 365 apps.
Pricing: Contact for pricing
9. Nimble CRM
Nimble is a user-friendly CRM management software, especially effective for social media integration and lead management.
Highlights:
- Automatically builds and updates contact records
- Social profile matching and enrichment
- Business insights on people and companies
What Sets It Apart: Nimble syncs your team’s Google and Microsoft 365 contacts, calendars, and email interactions ensuring you stay on top of everything.
Pricing: From $24.90 /user/month
10. SugarCRM
Use SugarCRM sales management software to accelerate your sales cycle and increase your win rate when you choose the sales force automation platform built for modern sales warriors.
Highlights:
- Access sales intelligence insights, uncover cross-sell/upsell recommendations
- Easily customize workflows
- Enhanced Analytics
What Sets It Apart: Features multi-language and multi-currency support, ideal for businesses operating globally.
Pricing: From $49 /user/month
11. Elify Shuffle
Shuffle is a simplified marketing and sales management software for entrepreneurs. A good choice for capturing new leads and managing customer interactions.
Highlights:
- Build a digital business card
- Create mobile landing pages that highlight your brand
- Show off your products and services with stunning photos and embedded videos
What Sets It Apart: With Shuffle you won’t just make a great first impression, you’ll always have the right marketing material on hand to share with any prospect.
Pricing: Contact for pricing
12. Zendesk Sell
Zendesk Sell is a modern sales CRM management software that frees you up to maximize productivity, maintain pipeline visibility, and grow revenue.
Highlights:
- Set up triggers and automate tasks to keep reps on target
- Lead management software helps to close more deals
- Zendesk Marketplace, where you can find additional partners, apps, and integrations.
What Sets It Apart: Zendesk works right out of the box, so you can get up and running quickly and onboard agents in record time with our easy-to-use interface.
Pricing: From $1,140/year for 5 agents
13. Oracle CX Cloud
Make every customer interaction matter by connecting all your business data across marketing, sales, commerce, and service. Oracle Customer Experience (CX) offers a connected suite of applications that goes beyond traditional CRM management software.
Highlights:
- Sales force automation
- Lead management software for comprehensive contact and deal management, activity tracking, and sales performance metrics.
- Partner relationship management
What Sets It Apart: AI-Driven Data Analytics and Insights: The platform utilizes artificial intelligence for deep data analysis, offering valuable insights for sales and marketing.
Pricing: Contact for pricing
14. Copper CRM
Copper’s CRM integration with Google works seamlessly with your Gmail, Calendar and Drive, you never have to switch tabs to add leads, track email conversations, find files and manage tasks in your marketing and sales process.
Highlights:
- Rich, contextualized communication and activity details of customer history
- Sales pipeline tracking
- Email and marketing tools
What Sets It Apart: CRM for Google Workspace. Build better relationships and win more customers with Copper + Google
Pricing: From $23 /user/month
15. SAP Sales Cloud
When you truly understand your customers, you can improve sales engagements and build relationships that last. SAP Sales Cloud is a comprehensive CRM solution.
Highlights:
- Customer Identity and Access Management (CIAM)
- Omnichannel Customer Engagement
- Data-Driven Intelligence
What Sets It Apart: Particularly suitable for businesses looking for robust customer data and lead management.
Pricing: Contact for pricing
Contact a CRM Software Expert
Over the years, our Software Support Team has helped business owners and their employees hit the ground running. Just like every car needs a trusted mechanic, every software needs a dedicated support team.
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