The Top 20 Best Cloud CRM Software Solutions for 2024
What is cloud CRM software?
Cloud CRM software has become a critical tool for growing small and medium-sized businesses (SMBs) that need to manage customer relationships effectively and scale operations. Let’s walk through some key benefits:
Cost Savings: One of the most appealing reasons to adopt top cloud CRM software is the cost-effectiveness of cloud-based solutions. Businesses can reduce upfront IT infrastructure costs since cloud CRM software is hosted remotely, allowing for flexible pricing plans that match business needs. This also eliminates the need for costly server maintenance and upgrades, making CRM migration to cloud a more affordable option for SMBs.
Efficiency and Time Savings: CRM cloud applications automate a wide array of tasks, from sales tracking to customer support workflows, helping your team focus on closing deals and building client relationships. Automation supports data accuracy and consistency across the organization, significantly reducing the time spent on manual data entry. This leads to faster, more efficient processes and frees up time to invest in core business activities.
Real-Time Data Access: With the best cloud-based CRM systems, businesses can access critical customer data in real time, anytime and from anywhere. Whether in the office or on the go, your sales team can log into a CRM cloud application via mobile devices, so they have up-to-date information before and even during client interactions. This real-time access enhances responsiveness, which is crucial for staying competitive in business today.
Improved Customer Engagement: Cloud CRM software enables businesses to engage with customers in a personalized and targeted way. With built-in tools for tracking customer preferences, purchase histories, and interactions, businesses can create tailored marketing campaigns and provide better service. Enhanced customer engagement fosters loyalty and increases customer lifetime value.
Scalability: As your business grows, a CRM cloud application can easily scale to meet increasing demands. Whether you’re adding new users, expanding your sales teams, or entering new markets, the best cloud-based CRM solutions grow alongside your company without requiring significant changes to infrastructure. This flexibility ensures your cloud CRM software can support growth without disrupting day-to-day operations.
Better Decision Making: Advanced analytics tools in top cloud CRM software provide detailed insights into customer behavior, sales trends, and team performance. These data-driven insights help businesses take targeted actions, whether it’s refining a sales strategy or optimizing marketing efforts. Having all this data in one place makes it easier to identify opportunities for growth as well as areas that need improvement.
Increased Security and Compliance: Modern CRM cloud applications store your data securely and in compliance with industry regulations. Built-in security protocols like encryption and access control help prevent unauthorized access, protecting your sensitive customer data. Regular system updates also ensure that your CRM stays compliant with the latest data privacy regulations, safeguarding your business from potential legal issues.
By choosing one of the best cloud-based CRM solutions, businesses can streamline customer management processes, enhance sales productivity, and future-proof their operations, making it a must-have tool in today’s competitive market.
When it comes to finding the best cloud-based CRM solution for your business, here are some features to look for:
Contact Management
Sales Pipeline Management
Lead Management
Marketing Automation
Customer Service and Support
Integration Capabilities
Mobile Access
Reporting and Analytics
Customizable Dashboards
Automation of Workflows
Scalability
Security and Compliance
For a lot of growing businesses, it’s not always easy to find the right cloud CRM software. With so many choices out there, it can be hard to know which software for CRM migration to cloud really fits the unique needs of your industry, your business, and your budget.
Don’t worry, there’s good news—finding the best cloud-based CRM for your business has never been easier.
We’re here to help. Our software experts have compiled a comprehensive breakdown of the Top 20 Best Cloud-Based CRM Software Solutions for 2024.
*Note: Our CRM cloud application software reviews are for informational purposes only. We encourage you to perform research and demo cloud CRM software solutions to achieve the most comprehensive comparison.
1. Striven
Striven is an all-in-one ERP business management software solution built with small to mid-market businesses in mind. Our sophisticated cloud-based software combines project management tools, CRM, sales performance metrics, lead management, collaboration tools, accounting, purchasing, HR and payroll, operations, inventory, task management tools, (and so much more) into a single, easy-to-use interface. Striven is an infinitely capable software solution that supports every type of employee within your company.
Highlights:
- Fully integrated CRM
- Project, task, and time management w/ interactive calendar
- Complete HR functionality
- Inventory management
- Fully integrated accounting
- Self-service portals
- Scheduling & dispatch route planning capabilities
- Detailed financial and productivity reports generated in seconds
- Contractor and subcontractor management
What Sets It Apart: Striven’s expert team of business analysts personally see to your success. From training and onboarding, technical support, and business-specific customizations, our US-based Striven Support Team is available 24/7. On top of that, Striven’s automation capabilities allow you to work more efficiently.
Pricing: Free trial and custom demo, packages begin at $35/user.
More info: Striven Earns Numerous Awards For Q4 2023
2. HubSpot CRM
HubSpot CRM is a free and user-friendly cloud CRM application designed to meet the needs of small businesses looking to modernize their customer management processes. It offers essential tools for contact management, sales automation, and customer engagement, making it one of the best cloud-based CRM solutions for small businesses. HubSpot CRM’s seamless integration with HubSpot’s marketing and service hubs enhances its appeal as a comprehensive platform.
Highlights:
- Provides a robust set of CRM tools at no cost
- Visualizes sales pipelines and tracks deals
- Integrates seamlessly with HubSpot’s marketing and service tools
What Sets It Apart: HubSpot cloud CRM software’s ease of use and comprehensive free tools make it a compelling option for small businesses seeking to improve their customer engagement and sales processes without a significant upfront investment.
3. Pipedrive CRM
Pipedrive CRM is a sales-focused CRM cloud application designed to simplify the sales process for growing businesses. It offers a highly visual pipeline management system, along with automation tools that help sales teams stay organized and focused on closing deals. Pipedrive’s intuitive interface and strong emphasis on sales productivity position it as one of the best cloud-based CRM solutions for sales teams.
Highlights:
- Provides a clear and intuitive view of the sales pipeline
- Automates repetitive tasks to improve efficiency
- Allows customization of sales processes to fit specific business needs
What Sets It Apart: Pipedrive CRM’s visual pipeline and focus on sales productivity make it a top choice for sales-driven businesses looking to enhance their CRM cloud applications.
4. Zoho CRM
Zoho CRM is an affordable and versatile cloud CRM software application that offers a wide range of features for small and medium-sized businesses. It supports automation, multichannel communication, and advanced analytics, making it one of the top cloud CRM software options. Zoho CRM’s deep integration with other Zoho products and extensive customization capabilities make it particularly attractive for businesses seeking a best cloud-based CRM solution.
Highlights:
- Manages customer interactions across email, phone, social media, and more
- Automates routine tasks and workflows to boost productivity
- Offers customizable dashboards for personalized data visualization
What Sets It Apart: Zoho cloud CRM software’s affordability and extensive customization options make it a strong contender for businesses looking for a flexible and powerful CRM migration to cloud.
5. Freshsales
Freshsales is a modern cloud CRM software solution from Freshworks that offers AI-powered lead scoring, automation, and robust contact management features. It’s designed to help sales teams streamline their processes and improve customer engagement, making it one of the best cloud-based CRM options for growing businesses.
Highlights:
- Prioritizes leads based on their likelihood to convert
- Includes a built-in phone system for making and tracking calls
- Automates sales tasks to improve efficiency
What Sets It Apart: Freshsales’ AI-powered features and built-in communication tools make it an ideal choice for businesses looking to enhance their sales processes with a modern cloud CRM software solution.
6. Microsoft Dynamics 365 Sales
Microsoft Dynamics 365 Sales is powerful cloud-based CRM software that integrates seamlessly with the Microsoft ecosystem, making it a top choice for businesses already using Microsoft products. It offers comprehensive tools for sales automation, customer engagement, and advanced analytics, making CRM migration to cloud a smooth experience. The platform’s scalability and deep integration capabilities position it as one of the best cloud-based CRM solutions for growing businesses.
Highlights:
- Integrates smoothly with Office 365, Teams, and other Microsoft products.
- Provides in-depth analytics and reporting capabilities
- Streamlines sales processes with powerful automation tools
What Sets It Apart: Microsoft Dynamics 365 Sales’ integration with the Microsoft ecosystem and robust feature set make it a compelling choice for businesses seeking a unified cloud-based CRM solution.
7. Insightly CRM
Insightly CRM is a versatile cloud CRM software application that combines customer relationship management with project management capabilities, making it ideal for small businesses. It offers features like lead management, workflow automation, and integration with popular business tools, making it one of the top cloud CRM software solutions.
Highlights:
- Combines CRM with project management tools for a unified experience
- Automates tasks and processes to improve efficiency
- Tracks and manages leads through the sales funnel
What Sets It Apart: Insightly CRM’s unique combination of CRM and project management features makes it a great choice for businesses looking to manage both customer relationships and projects within a single CRM migration to cloud platform.
8. Nimble CRM
Nimble CRM is social media-focused cloud CRM software that consolidates contacts, communications, and calendar management into one platform. It’s designed to help businesses manage customer relationships across multiple social networks, making it one of the best cloud-based CRM options for social-savvy businesses.
Highlights:
- Consolidates customer interactions across various social media platforms
- Organizes and manages contacts with enriched data from social profiles
- Syncs calendars and schedules across platforms
What Sets It Apart: Nimble CRM’s social media focus and powerful contact management tools make it an excellent CRM cloud application for businesses looking to leverage social networks in their customer relationship management.
9. Copper CRM
Copper CRM is among the best cloud-based CRM software applications built specifically for Google Workspace users, offering deep integration with Gmail, Google Calendar, and other Google apps. It provides tools for managing leads, contacts, and sales pipelines, making it one of the top cloud CRM software solutions for businesses that rely on Google Workspace. Copper’s seamless integration and ease of use position it as a best-in-class cloud-based CRM for Google users.
Highlights:
- Integrates seamlessly with Gmail, Google Calendar, and other Google apps
- Tracks and manages sales pipelines with ease
- Reduces manual data entry by automatically capturing and organizing data from emails
What Sets It Apart: Copper CRM’s deep integration with Google Workspace makes it a top choice for businesses looking for CRM migration to cloud.
10. Agile CRM
Agile CRM is an affordable cloud CRM application offering a comprehensive suite of tools for sales, marketing automation, and customer service. It’s designed to help small businesses manage customer relationships effectively, making it one of the best cloud-based CRM solutions for growing companies. Agile CRM’s all-in-one platform and cost-effectiveness make it particularly appealing to businesses looking for a budget-friendly CRM migration to cloud.
Highlights:
- Automates sales and marketing tasks to improve efficiency
- Includes helpdesk and ticketing features for customer support
- Prioritizes leads based on their engagement and likelihood to convert
What Sets It Apart: Agile CRM’s combination of sales, marketing, and customer service tools at an affordable price makes it a compelling choice for small businesses looking for a top cloud-based CRM solution.
11. Bitrix24 CRM
Bitrix24 CRM is a free CRM cloud application that offers a comprehensive set of tools for customer relationship management, communication, and collaboration. It’s ideal for small businesses seeking a versatile CRM solution, making it one of the top cloud CRM software options. Bitrix24’s integration of CRM with project management and communication tools sets it apart as a multi-functional platform.
Highlights:
- Offers a robust set of CRM tools at no cost
- Includes chat, video conferencing, and document sharing for team collaboration
- Combines CRM with project management tools for a unified experience
What Sets It Apart: Bitrix24 CRM’s versatility and free offering make it a top choice for businesses seeking a comprehensive CRM migration to cloud solution with added collaboration and project management capabilities.
12. Keap CRM
Keap CRM is a cloud CRM software application, formerly known as Infusionsoft, designed to help small businesses automate their sales and marketing processes. It offers tools for lead capture, email marketing, and customer engagement, making it one of the top cloud CRM software solutions for SMBs. Keap’s focus on automation and ease of use enhances its value for businesses looking to grow their customer base.
Highlights:
- Automates lead capture, follow-ups, and email marketing
- Manages customer interactions and sales pipelines effectively
- Creates customizable lead capture forms for websites.
What Sets It Apart: Creates customizable lead capture forms for websites.
13. Nutshell CRM
Nutshell CRM is an easy-to-use cloud CRM software application designed to help small sales teams manage their pipelines and close more deals. It offers customizable pipelines, automation tools, and powerful reporting features, making it one of the best cloud-based CRM solutions for growing businesses. Nutshell’s simplicity and focus on sales productivity make it an attractive option for sales-driven teams.
Highlights:
- Tailors sales pipelines to fit specific business needs
- Automates routine sales tasks to save time
- Provides in-depth reports and insights into sales performance
What Sets It Apart: Nutshell CRM’s user-friendly interface and focus on sales productivity make it a top choice for small sales teams looking to streamline their sales processes.
14. Monday.com CRM
Monday.com CRM is a versatile CRM cloud application that combines CRM with project management and collaboration features. It’s designed to help teams manage customer relationships and projects in one platform, making it one of the best cloud-based CRM solutions for businesses with diverse needs. Monday.com’s customizable workflows and visual interface enhance its appeal as a flexible CRM tool.
Highlights:
- Adapts to different business processes with customizable workflows
- Combines CRM with project management tools for a unified experience
- Includes tools for team communication and collaboration
What Sets It Apart: Monday.com CRM’s versatility and integration of CRM with project management make it a top choice for businesses looking for CRM migration to cloud.
15. SugarCRM
SugarCRM is a highly customizable cloud CRM application designed to meet the needs of growing businesses. It offers robust sales automation, marketing tools, and customer support features, making it one of the top cloud CRM software solutions. SugarCRM’s flexibility and open-source nature allow businesses to tailor the platform to their specific needs.
Highlights:
- Streamlines sales processes with automation tools
- Manages campaigns and tracks marketing performance
- Provides helpdesk and ticketing features for customer service
What Sets It Apart: SugarCRM’s customization options and comprehensive feature set make it a strong contender for businesses seeking a tailored CRM cloud application that grows with them.
16. Less Annoying CRM
Less Annoying CRM is a simplified cloud CRM application that’s easy to set up and use, making it ideal for small businesses with basic CRM needs. It offers essential tools for contact management, task tracking, and pipeline management, making it one of the best cloud-based CRM options for startups and small teams. Less Annoying CRM’s focus on simplicity and affordability enhances its appeal for businesses new to CRM systems.
Highlights:
- Manages contacts and customer interactions easily
- Tracks tasks and sales pipelines with minimal effort
- Offers an affordable pricing model with no hidden fees
What Sets It Apart: Less Annoying CRM’s simplicity and budget-friendly pricing make it a great choice for small businesses looking for an easy-to-use CRM cloud application without unnecessary complexity.
17. Apptivo CRM
Apptivo CRM is an affordable and customizable cloud CRM application that offers a full suite of business management apps. It provides tools for managing customer relationships, sales pipelines, and marketing campaigns, making it one of the top cloud CRM software solutions for SMBs. Apptivo’s integration with other business apps and its flexibility enhance its value for growing businesses.
Highlights:
- Tailors CRM modules to fit specific business needs
- Tracks and manages sales pipelines effectively
- Manages and tracks marketing efforts
What Sets It Apart: Apptivo CRM’s affordability and flexibility make it a top choice for businesses looking for a customizable and comprehensive CRM migration to cloud solution.
18. Capsule CRM
Capsule CRM is a simple and straightforward cloud CRM application focused on contact management and sales pipeline tracking. It’s designed to help small businesses manage their customer relationships effectively, making it one of the best cloud-based CRM options for startups. Capsule CRM’s simplicity and ease of use make it an attractive option for businesses seeking a no-frills CRM solution.
Highlights:
- Organizes and manages customer contacts easily
- Tracks sales opportunities through a visual pipeline
- Schedules tasks and follow-ups to stay on top of customer interactions
What Sets It Apart: Capsule CRM’s focus on simplicity and effective contact management makes it a strong choice for small businesses looking for a straightforward CRM migration to cloud solution.
19. Workbooks CRM
Workbooks CRM is a cloud-based CRM application designed for small to medium-sized businesses, offering sales, marketing, and customer service features. It provides tools for managing customer relationships, tracking sales pipelines, and running marketing campaigns, making it one of the top cloud CRM software solutions. Workbooks CRM’s comprehensive feature set and scalability make it ideal for growing businesses.
Highlights:
- Automates sales and marketing processes to improve efficiency
- Provides helpdesk and support features for customer service
- Offers detailed reports and insights into business performance
What Sets It Apart: Apptivo cloud CRM software’s affordability and flexibility make it a top choice for businesses looking for a customizable and comprehensive CRM migration to cloud solution.
20. Vtiger
Vtiger CRM is an all-in-one cloud CRM application that integrates sales, marketing, and customer support into a single platform. It’s designed to help small businesses manage customer relationships effectively, making it one of the best cloud-based CRM solutions.
Highlights:
- Combines sales, marketing, and customer support in one platform
- Offers extensive customization to fit specific business needs
- Automates marketing campaigns and tracks performance
What Sets It Apart: Vtiger CRM’s all-in-one platform and customization capabilities make it a top choice for businesses looking for a comprehensive top cloud CRM software solution.
Contact a Cloud CRM Software Expert
Our Small- to Mid-Market Business Analyst Team at Striven has decades of experience with cloud-based CRM software for businesses across a broad spectrum of industries.
Just like every car needs a trusted mechanic, every software needs a dedicated support team.
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