Opportunities | User Docs | Striven

Sales Management


Support Guide

  • Overview


    Opportunities in Striven allow you to track potential work opportunities for your Customers. Any potential sale of goods or services can be tracked as an Opportunity to gain important information, such as the expected close-ratio, estimated value, Priority, as well as the Type of Opportunity. Allowing Opportunities to be visible on the Customer/Vendor Portal will enable a collaborative experience with your Contacts as you finalize the sale.

    Read this guide if you are trying to:
    ✔ Create and manage Sales Opportunities.
    ✔ Set up Opportunity Types, Stages, Labels, Priorities, and more.
    ✔ Import Opportunities into Striven in bulk.

  • Opportunity Setup


    There are a number of things to set up before you begin using Opportunities in Striven. Defaults have been added for convenience which can be edited or configured as needed. Some key configurations are listed in the sections below to describe ideal settings for Opportunities for your Company.

  • Opportunity Types


    Opportunities represent potential sales deals and can facilitate all the follow-up to a sale, including communication, scheduling Appointments, and creating an Order for the Customer. One tool to configure when dealing with Opportunities are Opportunity Types. Opportunity Types will enable you to set a notification recipient for each Type so that different people are notified when created depending on the Opportunity Type. For instance, if a Company offers services and installation, but these are handled by two different Employees, Opportunity Types will help with this workflow. Below is a screenshot illustrating an Opportunity Type and what can be configured there.

    To view Opportunity Types use the following steps:

    Company → Settings → Customers/Vendors → Opportunities → Types

    1. Type: The name of your Opportunity Type can be entered here. The Opportunity Type name is an easy way to identify the type of work being stored within the Opportunity.
    2. Notification Recipient(s): To ensure the appropriate people are always notified of the type of Opportunity you are creating, make sure to add them as a notification recipient. The assigned person on the Opportunity will also receive a notification once an Opportunity has been created.
    3. Notes: Allows you to add any notes or a description of criteria for designating an Opportunity as this type.
    4. Add Stage/Pick Status Color: Enables you to Add a new Stage for this Opportunity Type, as well as select the designated color for the Stage.
    5. Stage Selection: Enables you to select available Stages to your Opportunity Type. Stages will be explained in more detail in the section below.
    6. Stage: Identifies the Stages available for this Opportunity Type and the status color associated with the Stage.
    7. Probability %: Allows you to set a Probability % for each Stage. With this data saved on the Opportunity Type level, this will automatically update when an Opportunity of this Type has its Stage changed.
    8. Default Stage: Indicates the Default Stage. This green dot icon is used to identify which Stage is the default setting when creating an Opportunity of this type.
    9. Visible on Board: Indicates whether this Stage will be visible in the Opportunity Board View. Toggle this on or off to set whether this Stage is visible on the Opportunity Board.
    10. Delete: Deletes the Stage option from this Opportunity Type.
    11. Reorder Stages: Allows you to reorganize or reorder the Stages. You can accomplish this by clicking on the double arrows icon and dragging/dropping the Stage to the desired position.
    12. Custom Fields: Enables you to create Custom Fields for your Opportunity Type. To learn more about Custom Fields and how they can benefit your use of Striven, please review our Custom Fields Guide.
  • Opportunity Stages


    Opportunity Stages can be set per Opportunity Type or at a global level to allow for advanced customization and can be configured to auto-calculate the probability percent as the Stage is updated for each Opportunity.

    To view Opportunity Stages, use the following steps:

    Company → Settings → Customers/Vendors → Opportunities → Stages

    1. Add Stage: To create a new Opportunity Stage, click Add Stage. This will open a dialog window in which key information can be entered such as visibility to Customers and more.
    2. Name: Lists out the names of the Opportunity Stages that have been created. Clicking on the hyperlinked name will allow you to edit the existing Stages as needed.
    3. Rearrange: Enables you to rearrange the order of the Stages that have been created. This will allow you to choose which order your Stages should appear in the system, for example, in the drop-down menu when selecting the Stage on an Opportunity.
    4. Visible on Portal Dashboard: Provides the option to make the Stage visible on the Customer Portal. This will allow your Contacts to stay up to date with Opportunities you are currently working on with them. When creating an Opportunity, you will be able to determine if you want the Opportunity to be visible on the Portal. If checked Yes, only Stages marked visible here will be available to view in the Striven Customer Portal.
    5. Visible on Customer Dashboard: The Customer Dashboard has the option to display a widget for the Customer’s Opportunities. Deciding to not show closed Opportunities, for example, will allow you to show only active and open Opportunities on the Customer Dashboard. To learn more about the Customer Dashboard, review our Customer/Vendor Dashboards Guide. Setting a Stage to Yes for this option will also determine if the Stage will appear when viewing Opportunities in the Board View.

    Another feature related to Opportunity Stages when configuring them at the Opportunity Type level is the default probability percentage. This can be set per Opportunity Type and Stage. This percentage will auto-populate whenever the Opportunity changes to a particular Stage based on the percentages set per Stage, as displayed by the blue arrows in the image below:

  • Opportunity Priorities


    Opportunity Priorities allow you to indicate how urgently an Opportunity needs attention. Default Priorities have been created for convenience, such as cold, warm, and hot. These can be edited, added to, or removed as needed within your Striven system. A color can be chosen for each Priority to view at a glance. You may also set a default Priority to be assigned automatically to Opportunities as they are created.

    To view and configure Opportunity Priorities, use the following steps:

    Company → Settings → Customers/Vendors → Opportunities → Priorities

    1. Name: The name of the Priority that will be displayed in the drop-down menu when creating or updating an Opportunity. 
    2. Choose Color: Selecting a color to indicate the urgency of the Opportunity will specify to the Employee how quickly they should work on the Opportunity. For example, marking an emergency Priority as red would indicate to the Employee that it is urgent to work on this Opportunity first.
    3. Is Default: Setting a Priority type as default will automatically assign that type to Opportunities as they are created for convenience.
  • Opportunity Management


    Once your Opportunity Types have been created and the notification recipients have been set, you are ready to start managing sales Opportunities. The great thing about Opportunities is that there are many different ways to manage your potential sales. The flexibility of having a List View or a Board View allows you to manage Opportunities your preferred way.

  • Opportunities List


    The Opportunities List is a quick access to all Opportunities assigned to you. Managing your Opportunities from the list allows you to quickly filter based on search criteria, follow-up dates, as well as Labels applied. Below is a screenshot of the Opportunities List and what actions can be completed there:

    Customers → Sales → Opportunities

    The Opportunities List can be displayed with three panels of information.

    1. Clicking on one of the side buttons on the top left of the Opportunity List will open the left side panel for either the search filters, follow-up dates, or Labels available to relate to an Opportunity in the list.
    2. The center panel will display the list of Opportunities, either in the Opportunity Board view or the Follow-up view, depending on your preference, which can be selected by clicking on the switch view button noted in the example by the orange arrow (these options will be discussed in more detail below).
    3. Clicking on one of the Opportunities in the list will open the right-side panel (noted in the above example by the blue arrow), which displays the Opportunity’s details.

    In the example below, you can see the information available to be displayed on the Opportunity in the list, depending on the selected options in the list settings.

  • Opportunity Views


    Opportunities can be viewed in either Opportunity Board View or Follow-up View.

    The Opportunity Board View option allows you to track your progress with an Opportunity based on the Stages designated in your system settings for that particular Opportunity Type. Opportunities can easily be moved to a different Stage by clicking and dragging the Opportunity to the desired Stage column within this view. See the example below.

    The Follow-up View displays your Opportunities with the current date’s scheduled Follow-Up Date, followed by future scheduled Follow-Up Dates. See the example below for a description of options available with this view. 

    1. Display Settings: Allows you to select the Default Type and the Display Fields that are available in this view. such as Follow-Up Date, Expected Close Date, Date Created, Last Contact Date, Estimated Value, Contact Information, etc. 
    2. Display Options: Can include, but are not limited to, the Opportunity’s Stage, Type, Follow-Up Date, Expected Close Date, Date Created, Last Contact Date, Estimated Value, and relevant Contact Information. 
    3. Opportunity Labels: Labels created specifically for use with Opportunities in Striven can be displayed on each Opportunity to show at a glance the status of or notation for the Opportunity. This is explained in more depth in the next section.
    4. Assignees: The Profile Image of the Employee assigned to the Opportunity is shown and can assist you in quickly identifying Opportunities by their assignee. 
  • Opportunity Labels


    Opportunity Labels can be created and applied to Opportunities to allow for a better organization process to be put in place. 

    This example image to the right displays the different options you will see on the Opportunities Labels List. The first 2 options show the 2 kinds of Opportunity Labels, while the 3rd option shows where you can create a new Opportunity Label:

    1. Public Labels: Available to all Striven users in your system to see and utilize.
      • Only Public Labels can be made visible on the Portal. This setting is displayed as a Blue Globe icon for Visible on Portal, or a Gray Globe icon for Not Visible on Portal.
        • Note: Only users with the necessary permissions included in their User Role will have the ability to change the Portal Visibility of Opportunity Labels.
    2. Private Labels: Only available to the user who created them to view, use, or edit. Private Labels are identified with a lock symbol on the right side of the Label.
      • Note: If you wish to display a Private Label on the Customer/Vendor Portal, you would first need to make the Label Public by using the kebab menu and selecting Make Public. This will switch the Label from Private to Public, and allow it to be made visible on the Portal by clicking on the Gray Globe icon, turning it Blue. This will enable the Customer to view the Label when viewing the Opportunity in the Customer/Vendor Portal.
    3. Enter New Label Name: Field to enter the name for a new Opportunity Label, select the Label color, and save the Label.
      • Note: By default, the new Label will be saved as Private, but you can click the kebab menu to select to make it a Public Label if desired.

    Note: Once a Label has been made Public, it can not be switched back to Private.

    To assign a Label to an Opportunity, simply drag the Opportunity to the desired Label in the Labels List. The Label will then appear on the Opportunity.

    The Opportunity List may also be filtered by Label assignment by clicking on the appropriate Label in the Labels List. This will display only those Opportunities in the Opportunities List that have that Label assigned to it.

    Opportunity Labels may be archived if no longer in use, or deleted completely if so desired. To archive an Opportunity Label, click on the kebab menu (vertical three dots) next to the Label and choose Archive. While the archived Label will no longer show in the Labels List (unless the Show Archived box is toggled on), the Label will still be displayed on Opportunities it was assigned to. Archiving Labels can also be reversed by viewing the Archived Labels and selecting Unarchive from the kebab menu on the Label you wish to unarchive. If you no longer have any use for a Label, you may delete the Label which will remove it completely from both the Labels List, and any Opportunities it was assigned to.

  • Opportunity Info


    There are many functions found within Opportunities that allow for robust management of your Opportunities. Below is a screenshot of an Opportunity followed by a description of what can be accomplished there.

    Customers → Sales → Opportunities

    1. Actions: Allows you to create other entities that will be linked to the Opportunity. These entities include Tasks, Orders, Projects, and Appointments. You can also add a Label to your Opportunity from this menu.
    2. Buttons: Each button here has a different function as described below:
      • Share: Provides a sharable link to the Opportunity.
      • Refresh: Refreshes the Opportunity to update to the latest information.
      • Attachments: Allows you to attach documents to the Opportunity. These attachments will be downloadable to the Contact in the Customer Portal if you have selected for the Opportunity to be Visible on Portal.
      • Linked To: Links entities created from the Opportunity or if the Opportunity was created from another entity, such as a Task or Order.
      • Audit Log: Tracks changes made to the Opportunity. The audit log will display a date and time stamp for each change made.
      • Discussions: Here you can send and track Discussions sent to and from the Opportunity. Beginning a Discussion thread from Striven will allow for replies to the Discussion via email to be forwarded and stored in the Discussion thread as replies in your Striven system.
      • Hub: Allows you to quickly access the Opportunities Hub where you can easily review any documentation that you have added to the Opportunity.
    3. Sales Info: Allows you to enter information regarding the Opportunity. Important information is included here such as:
      • Stage: Includes Open, Contacted, Needs Quote, Quoted, Sold, Lost, and Canceled statuses. Stages are customizable to fit your Company’s needs. It is recommended to review your Opportunity Stages before you begin utilizing Opportunities in Striven.
      • Estimated Value: Allows you to enter how much you expect the final sale to be once the Opportunity has been moved forward in the sales process.
      • Probability %: The likelihood of the Opportunity becoming a sale.
      • Follow Up Date: You can use the Calendar icon to choose when to follow up.
      • Expected Close Date: You can use the Calendar icon to select a close date.
      • Category: Allows you to categorize your Opportunities. You can select a Category by choosing from the drop-down menu or by using the Quick Add icon when hovering over the field.
  • Opportunity Hub


    The Hub feature within Striven allows you to organize any documentation, links, or content that is related to a Customer, Order, Opportunity, etc. With the Customer’s Hub, you can store documents related to the Customer as a whole, while using the Opportunity Hub allows you to store documentation that is related to the specific Opportunity. To learn more about the advantages and uses of the Opportunity Hub, review the Hub Guide.

  • Opportunity Assignments


    Assignments in Striven allow you to know exactly who is working on an Opportunity at any given time, and multiple assignees can be designated to an Opportunity. Assignments for Opportunities can be designated to Employees or a Pool of Employees. You can determine default Assignments per Opportunity Type by filling in the Notification Recipient per type. To learn more about the creation of Pools in Striven, please review the Tasks Pools section in our Task Management Guide.

  • Importing Opportunities


    Opportunities can be brought into Striven en masse by utilizing Striven’s Opportunities Import. This can be done for large and small databases to bring in multiple Opportunities at once. To learn more about importing Opportunities into Striven, review our Import Management Guide.

    To import Opportunities into Striven, please use the following steps below:

    Customers → Sales → Opportunities

    From the Opportunity List, you can begin the process of importing Opportunities by clicking on the down arrow next to the plus sign at the top of the Opportunity List, indicated below by the green arrow:

    This will reveal the Import Opportunities option, which will take you to the Opportunities Import page when selected. From there, you can Generate Sample File (indicated below by the blue arrow), which provides a spreadsheet with pre-filled column headers (listed on the mapping) to assist with entering the data. 

    Once your mapping is complete and your import file is ready, you can click on the Select button (indicated by the red arrow above) to choose the desired import file for upload.

    • Note: Import files must be in a .TXT or .CSV format in order to be accepted by Striven.
  • Opportunities Import – Custom Fields


    The Opportunity Import provides the option to include Custom Fields. In order to utilize this feature, the Custom Fields will need to be created in your Striven system before they can be populated with data for the import. 

    On the Import Mapping Page, you will select your field mapping from the drop-down lists. With this release, there will now be a mapping option for [CUSTOM FIELD NAME]. 

    Once selected, this mapping option will trigger another mapping field to display where you will select the Custom Field. Only Custom Fields saved under your Opportunities Custom Field entity will be available for selection from this list for the import.

    On the Import Mapping Page, you will select your field mapping from the drop-down lists. With this release, there will now be a mapping option for [CUSTOM FIELD NAME].

    Once selected, this mapping option will trigger another mapping field to display where you will select the Custom Field. Only Custom Fields saved under your Opportunities Custom Field entity will be available for selection from this list for the import.

  • Recap


    With this guide, we’ve discussed how to create and manage Opportunities to help achieve your Company’s sales goals. We’ve also explored ways to manage Opportunity Assignments, Labels, and Hub content within Striven. Lastly, we’ve reviewed the steps for importing Opportunities into your Striven system.


  • How can I cancel a large amount of Opportunities without changing each one at a time?


    If you use Stages on Opportunities you can set a column for a Cancelled status and then when in Opportunity Board View you can click and drag all the Opportunities you want to that Cancelled Stage column to mark them Cancelled. This is a quicker way to get your Opportunities status changed without having to select the Cancelled status for each one individually.

    • Side Note: If you don’t already have the Cancelled Stage column set up, here is a quick run through on how to do this.

    You will need to navigate to:

    Company → Settings → Customers/Vendors → Opportunities → Stages

    From there you will add in a Cancelled Stage. After that you will navigate to the Sales Opportunity Type you wish to have the Cancelled Stage display on, and you will need to click the Set Visible on Board view option to make it display on the Opportunity Board view. See image below for an example.

Heads up!

Striven uses relabeling. Based on industry, your system may use different terminology. Please see our Company Setup guide for more information or reach out to Striven support if you need help.